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avant|marketer

In French, "avant" means to be ahead of, or in front of. You know, as in "avant garde," to be ahead of the crowd? That's the guiding principle behind avant|marketer: to keep marketing folks a step or two ahead of the rest with news, trends and developments.

Each weekly issue features a detailed interview with a key player in one niche or another of the online industry. Recent features have included Rosalind Resnick, who founded NetCreations (PostMasterDirect), and Tim Armstrong of Google. The content is strong on strategy and focus and refreshingly free of hype and self-promotion.

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-List-A-Day Staff

Reviewed on: 2003-10-28

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